Case study 05 · Business × product

Diavie

A French-language daily companion for people living with diabetes: a content site and a food journal that works offline. The interesting part is what happened before the code.

Role
Strategy, product, build
For
French-speaking people with diabetes
Stack
Vanilla JS · IndexedDB · static generator
Status
Live v0, running at €0

The market thesis

Counting carbohydrates is the main daily pain for people with diabetes, and the leading apps are American: they don't know a French baguette portion from a bagel. A French-first companion, built on trust, has room to exist.

In health, the fastest way to fail is to build first and read the regulation later.

Rules before code

The product

Validation gates

Nine strategy documents cover the market, regulation, MVP scope and SEO (7 topic clusters, 50 planned articles). They set six testable hypotheses and three gates. No heavy build happens until the evidence clears the gate in front of it.

Honest status: the gates haven't been passed yet, so I don't claim validated demand. What the project shows is the method: thesis, constraints, smallest useful product, then evidence.

Numbers

~2days, strategy to live v0
€0running cost, no backend
9strategy documents
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